Nano-Marketing

Strategic Management of Information Systems & C2B

Hello everyone, here is an article on the French Blog B-R-Ent that will tell you a lot about this new and required Strategic Management of the Information Systems within organisations trought the fantastic thrill provided by the C2B Revolution.

It's in French but we can have it all here and we will translate it soon ;-)

javascript:void(0);/*1306493765849*/

Cheers,
Gil

Sparkling IntraVerse Awards 2011 !

F�v. 1109

Sparkling IntraVerse Awards 2011 with BNPP Gold - Renault Silver & DS Bronze

Palmares "Toutes cat�gories" des Troph�es LOOV � IMAGINA Monaco au Forum Grimaldi

Mots-cl�s : IIVA 2011, LOOV, Intra Verse awards, BNP Paribas, Renault,Dassaults syst�mes

Chers amis du B-R-Ent,

L'�dition 2011 a tenu ses promesses avec des laur�ats exceptionnels, en multiplex avec les USA et l'Asie sur Second Life avec Mr Larry Johnson et son ile New Media Consortium !

Depuis 5 ans d�j� le jury exceptionnel rassembl� par B-R-Ent et les CCEF a permis d'identifier les meilleures r�alisations sur 3 continents : l'Europe, l'Asie et les USA-Canada dans l'usage des univers virtuels, r�seaux sociaux virtuels 2D, RSV 3D, MMORPG et serious games... Quel palmar�s pour l'audience d'Imagina � Monaco avec nos sponsors Pilot Systems avec le site internet www.intraverse.eu et les troph�es LOOV avec Web Escape [ajouter] Agents.

Le soutien formidable de nos amis Laurent Puons (DG et organisateur de cet �v�nement prestigieux Imagina) et Victor Wakrine nous ont offert un moment magique sur le villageSmart Systems [ajouter] o� nous avons �t� accueillis par Eric Seulliet et la Fabrique du Futur. La sc�ne internationale d' www.imagina.mc voulait connaitre nos grands vainqueurs.

Notre jury nous a fait profiter de son expertise distingu�e avec les personnalit�s internationales suivantes:

- ANDESE, Daniel Bretones, Pr�sident de l'Association Nationale des Docteurs en Sciences Economiques et Sciences de Gestion

(French association of Phds of Econimic Sciences and Management Sciences)

- BRENT, Xavier Aucompte et Vincent Berthelot membres fondateurs de Blog RSS et Entreprise, blog des managers 2.0 (Blog, RSS and Enterprise, blog of the managers 2.0)

- CEROS, Bernard Quinio, Chercheur membre du Centre d'Etudes et de Recherches en Organisations et en Strat�gies (Center of Surveys and Researches in Organisations and Strategies)

- FDF, Eric Seulliet, Pr�sident de la Fabrique du Futur et Smart Systems [ajouter]

- Institut Telecom, Francis Jutand, Directeur Scientifique

- Mines Paris Tech, Philippe Fuchs, Professeur et Co-fondateur et Ancien Pr�sident de l'AFRV

- NNM, St�phane Desnault Associ� de Na No [ajouter]-Marketing et co-fondateur de LOOV (L'Once d'Or Virtuel)

- NMC, New Media Consortium, Lary Johnson CEO et vainqueur des World Intra Verse Awards 2010

En terme de cat�gories, les troph�es LOOV (L'Once d'Or Virtuel) r�compenserons les permi�res r�alisations dans les 7 cat�gories suivantes:

IIVA - SME /PME 2011
    - 1�re place : OCEAN avec Sub Oceana [ajouter]
    - 2e place    : R3D3 Marseille avec SOS 21

IIVA - Corporate et Serious Game 2011
    - 1�re place : BNP Paribas "Starbank the game" avec KTM
    - 2e place    : Renault "Ultimate Sales Manager" avec Deasign
    - 3e place    : Dassault Systems avec intranet 3D

IIVA - R&D 2011
    - 1�re place : PISE avec IMAGINER
    - 2e place    : University of Singapour with Vast Park

IIVA - EDUCATION 2011
    - 1�re place : ECU (East Carolina University) avec Sharon Collins
    - 2e place    : Ocean et Sub Oceana [ajouter]
    - 3e place    : UNESCO - DEFISMED et SOS 21

IIVA - SOCIAL INNOVATION 2011 (individual, Art & Charity)
    - Relay for Life with Carol Pfeifer

IIVA - PROJET 2011
    - 1�re place : RENAULT avec "Ultimate Sales Manager" et Daesign
    - 2e place    : UNESCO - DEFISMED et SOS 21
    - 3e place    : L'OREAL et SOS 21

IIVA - Coup de coeur de la Fabrique du Futur 2011 avec UNESCO - DEFISMED et SOS 21

IIVA - Special Prize of the President of the JURY 2011 with Dassault Systems Intranet 3D

IIVA "TOUTES CATEGORIES" 2011
    - GOLD LOOV IIVA 2011 : BNP Paribas avec "Starbank the game" et KTM
    - SILVER LOOV IIVA 2011 : RENAULT avec "Ultimate Sales Manager" et Daesign
    - BRONZE LOOV IIVA 2011 : DASSAULT SYSTEMS avec Intranet 3D

Vol� les avatars de ces laur�ats ont pu nous retrouver sur l'ile de Second Life, brillamment accueilli par Mr Larry Johnson cf le lien suivant pour les photos

here is a photo album about the Awards :http://picasaweb.google.com/contact.suboceana/

Un soutien remarquable nous a �t� offert par Philippe Carrez de Sub Oceana [ajouter] avec l'animation du multiplex sur Second Life avec les �crans de la Ville d'Issy les Moulineaux avec Catalina Vasilescu, et le plateau de R�alit� Augment�e de Michael Bochet B&B Production : merci � tous pour ce crowdsourcing de premier ordre !

Cheers,

Gilbert R�veillon, CCEF
Fondateur et Pr�sident du Jury International Intra Verse Awards

Pr�sident du Groupe de Travail TIC et Economie Num�rique du CNCCEF
www.cnccef.org
Modifier

World IntraVerse Awards London May 7th live Second Life and trophees LOOV

During the Apply Group conference in London, UK May 7th, B-R-Ent and NNM are organising the World Intra Verse Awards 2009 cf the programme http://www.applyseriousgames.com/

LIVE duplex in Second Life will take place thanks to Mr Robert Vinet, CEO of Community Chest and membre of B-R-Ent, as we shall be hosted on the island of 2008 winner of the International Intra Verse Awards, the corporate account Michelin with the help of Mr Philippe Barraud SVP Architecture Enterprise. One should anticipate that this exceptionnal event shall be hosted next year with the 2009 winner's island...

Let's meet Thursday May 7th at 1.30PM London, UK in order to discover the winners of these World Intra Verse Awards 2009. http://slurl.com/secondlife/EA%20Factory%20Center/133/180/24

This ceremony of LOOV awards is sponsored by the Groupe Acadys as Christophe Legrenzi CEO www.acadys.com , great believer in 3D virtual universes with several achievments already done, is telling us his satisfaction in front of such an impressive quality of contenders for the 2009 edition.

We are covering 3 principal regions witnessing at a very early stage that these virtual social networks or serious games within north-am�rica, Europe and Asia. Further to a first selection process, they are all business cases with very high value added and the assessment process run by the international jury* we have recruted for the occasion. So far as the selected applicants are concerned:

A. NORTH-AMERICAS

- New Media Consortium avec Second Life

B. EUROPE

The 7 categories awarded for the International Intra Verse Awards (IIVA) at the Grimaldi Palace virtualised in Second Life during the IMAGINA event taking place in Monaco on February the 6th 2009 were as follow:

- IIVA Corporate: Come in my World with Orange (France Telecom, Orange Labs Explocentre)

- IIVA SME: Ex Aequo - FTPE & Anderscore for 3D Trade Center with New3S

- IIVA Administration and Territories: Circulo de las Artes y Tecnologia for Segovia Virtual with Open Sim

- IIVA R&D: Digital Ocean with Virtual Dive

- IIVA Serious Game: Professional appraisal interview Serious Game with BNP Paribas

- IIVA Project: Learning Games Factory with Esc Chamb�ry and SYMETRIX

- IIVA Jury Special Award: Training of Enterprise Architecture from Michelin with Community Chest and Second Life

The winners of each category are qualitified for the World Intra Verse Awards taking place at London in may 7th 2009 during the Visual Worlds Conference managed by Martine Parry, CEO of the Apply Group.

C. ASIA

- HipiHi Co., Ltd from China

- Frenzo from Hong Kong

The experts of the international jury of the World Intra Verse Awards 2009 (B-R-Ent, ANDESE, Atelier BNP Paribas Digital China, CEROS, Institut Telecom, NNM and VW)* were impressed by the high quality of the application files selected. "We have awarded the winners according to our unique evaluation standards and scientific rigorous process, which has provided us with the world highest enhancement of value creation within the ecosystem of the 3D economy for corporations, SME, Administration and Territories, R&D and Serious Game players dealing with innovation. All these winners achieved outstanding milestones in-world over new paradigm of strategic alignment of human, material and financial resources to the benefit of their real life ecosystem."

Gilbert Reveillon

President of the Jury World Intra Verse Awards 2009

greveillon@laser.fr <mailto:greveillon@laser.fr> / +336 30 48 85 46

* The Expert members of the World Jury

- ANDESE: Daniel Breton�s, President of the French association of Phds in economic sciences and management sciences

- ATELIER BNP Paribas Digital China, Patrice Norday, Managing Director Asia

- BRENT, Gilbert Reveillon co-founders of the Blog, RSS and Enterprise, blog of the managers 2.0 and Robert Vinet expert in 3D virtual worlds

- CEROS, Bernard Quinio, Searcher at the Center of Surveys and Researches in Organisations and Strategies

- Institut Telecom, Francis Jutand, Scientific Director of the Institut Telecom and Director of the Fondation Telecom

- NNM, St�phane Desnault Associate of Na No [ajouter]-Marketing et co-founder of LOOV (L'Once d'Or Virtuel)

- VW, Martine Parry, Associate Director of Apply Group organising Virtual Worlds http://www.applyseriousgames.com

Bridge done Real-In World at the International IntraVerse Awards 2009

The results annonced yesterday at the Palais de Grimaldi from 2PM to 4PM during the IMAGINA event at Monaco were broadcasted over the virtual world of Second Life and in front of a distinguished audience. We all benefited from the talents of St�phane Desnault ( IPSOS Group Application Architect ) and Robert Vinet (CEO de Community Chest) dealing with 2 award in Duplex Live over Second Life. First at 2PM with Nokia worldwide from Helsinki (with the avatar of Tim Goree, SL & Ovi.com Director at Nokia) and at 3PM with the avatar of the winner of the IIVA Special Prize of the Jury 2009 with Mr Philippe Barreaud, Chief Enterprise Architect from Michelin : both in SL Live with an interactive participation "Real-In World". We will have videos to show you soon. The trophees LOOV (L'Once d'Or Virtuel) enhanced once more outstanding achievements in this 3D constellation economy, where Stephane allong with its Virtual Reality Room had virtualised the Grimaldi Palace for this unique occasion inside the virtual univers of Second Life. Following a great round table of the Fabrique du Futur Chaired by Eric Seuillet, we were the exclusive witnesses of high value bridges as developped with the principe of values constellation (cf papers of the CEROS on the AFRV, FNEGE, ANDESE, TELECOM etc). There are the 8 categories awarded and the special aknowledgement of the International Intra Verse Awards 2009.

IntraVerse Awards here are the contenders Feb 6 at Imagina Monaco

27 applications were accepted by our international Jury of the IntraVerse Awards 2009 (ANDESE, ADETEM, Fabrique du Futur, CEROS, B-R-Ent, NNM, experts internationaux et Visual Worlds au UK):

Entity:

La F�d�ration des TPE (Tr�s Petites Entreprises)

Starbankthegame de BNP Paribas (Serious Game d'int�gration des nouveaux arrivants)

Katoa de Orange (Orange Labs ExploCentre)

Come in my World de Orange (France Telecom, Orange Labs Explocentre)

SYMETRIX & ESC Chamb�ry pour Learning Game Factory financ� par le FEDER (Fonds Europ�en de D�veloppement R�gional)

Artefacto pour ENEZIG

Marineland Antibes Le Grand Palais - centre d'exposition

Digital Ocean avec Oceanyd, Nautilus Quest et Tryton

Vol de Nuit avec son navigateur web multi-fonctions pour univers 3D (Second Life)

Circulo de las Artes y la Tecnologia (Segovia, Spain)

Anderscore export / import France Canada

Cit� de la Culture et du Tourisme Durable

Agence ELENOR - agence immobiliere en Dordogne qui travaille essentiellement � l'export

Le parfum et la cosm�tique - Designer ind�pendant

INAPA, Grand Compte, n�3 distributeur de papier en Europe

TRECOM, prochain 1er salon mondial du tourisme

DIRAGIR, Conseil et Formation RH & Management/Coaching

L'accident de parcours, d�veloppement artistique

COM'PROMIS, soci�t� en communication et objets publicitaires

ICM, d�taillant en mat�riel informatique

ILOBJECTS, �diteur logiciel - Membre de Cap Digital et Start-up �manent de Pierre et Marie Curie (paris VI) et paris VII

OPTIQUE LEBARBEY , opticien, web marchand

SOCIETE FRANCAISE de MESOTHERAPIE, F�d�ration de M�decins

LINKS CONSEIL , societe de portage

Web-Commer�ant pour un agent commercial multi-cartes

La PLAQUE BELILA, artisan

Plateforme Technologique:

Second Life

OpenSim

New3s - 3D Trade Center

SOS21 de Quark & and Plug-ins

Virtual Dive avec LSIS, IBISC, Semantic TS

VDN WebCaf�

Pays repr�sent�s

France (entreprises, villes, r�gions, p�les de comp�titivit�, p�le d'excellence rurale et ANR)

Espagne

Europe (FEDER, ERANET/ERNEST, Living Lab, PCRDT)

Canada

International

Activit�s

Marketing, RH, Design, Conception, Operation, V-Commerce, Management, Gouvernance, Export, Simulation, Prototypage, R&D, formation, ing�nierie, exposition

Le lien sur le site d'imagina

http://www.imagina09.com/content/Table-Ronde-2/table_ronde_2FR.php

Un cru exceptionnel ces intraVerse Awards 2009 qui aura lieu sur la sc�ne internationale d'Imagina � Monaco...

The IntraVerse Awards (Espace Diaghilev)
14:00 - 16:00 - Village La Fabrique du Futur
Following on from the success of the IntraBlog Awards (which reward the best company blogs), the IntraVerse Awards are set to make their mark as one of the most prestigious awards in the management sector. The competition aims to recognize and reward the very best in company or organisational projects set up from virtual worlds (metaverses). These can include realisations in the fields of human resources (recruitment, training...), collaboration, communications, innovations etc.
Created in 2008 by B-r-ent, the IntraVerse Awards were launched in style, with a ceremony held simultaneously at the Paris Chamber of Commerce and Industry and in Second Life. The Awards marked a focal point in the international landscape of the application of virtual universes by companies. Every level of organisational structure is now aware of the benefits to be gained, in terms of development management, by this new facet of the 3D industry.
After its successful launch, IntraVerse is now going global, building on the huge amount of interest expressed by the sector's specialists. The '2009 International IntraVerse Awards' (2009 IIVA) will be held in Monaco in the context of the internationally renowned Imagina. The winners will be announced on the 6th of February 2009 following a round table organised by one of the members of the Jury of IntraVerse, La Fabrique du Futur, on the theme of collaboration and co-creation through virtual universes.
Moreover, the 2009 IIVA will be further enhanced by the '2009 World IntraVerse Awards' ('2009 WIVA ') which will be organised in London in June 2009 in the context of Visual Worlds, thereby spreading their recognition to Asia and America.

Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Remise du Prix IntraVerse (Espace Diaghilev)
14h00 - 16h00 - Village La Fabrique du Futur
Apr�s le prix IntraBlog (r�compensant les meilleurs blogs d�entreprises), le Prix IntraVerse s�installe dans le paysage des r�compenses prestigieuses dans le domaine du management. Ce prix vise � r�compenser selon les standards mondiaux les plus exigeants, les projets d�entreprises ou d�organisations r�alis�s � partir d�univers virtuels (metaverses). Il peut s�agir de r�alisations dans le domaine des ressources humaines (recrutement, formation), de la collaboration, de la communication, de l�innovation, etc.
Cr�� en 2008 par B-r-ent le Prix IntraVerse a frapp� fort avec une c�r�monie en duplex sur Second Life et � la CCIP. Ce Prix a �t� un point d'inflexion dans le panorama international de l'usage des univers virtuels au sein des organisations. Toutes les formes de structures organisationnelles voient maintenant le v�ritable b�n�fice en termes de management du d�veloppement qu�elles peuvent tirer de cette nouvelle �conomie 3D.
Fort de ce lancement r�ussi, l�IntraVerse s�internationalise d�sormais en raison du grand int�r�t qu�il a tr�s largement suscit� chez les observateurs avertis. Les "2009 International IntraVerse Awards" (2009 IIVA) auront ainsi lieu � Monaco le 6 f�vrier dans le cadre de l'�v�nement de renom international qu'est " Imagina ". La remise des Prix se d�roulera le 6 f�vrier 2009 l�issue d�une table ronde organis�e par l�un des membres du Jury des IntraVerse, La Fabrique du Futur, sur le th�me de la collaboration et de la co-cr�ation via les univers virtuels. A noter que les 2009 IIVA rev�tent une importance particuli�re car ils se prolongeront par les "2009 World IntraVerse Awards" ou " 2009 WIVA "qui seront organis�s � Londres en juin 2009 dans le cadre de Visual Worlds et �tendront la renomm�e des IntraVerse � l'Asie et � l'Am�rique.

xxxxxxxxxxxxxxxxxxxxxxxxxx

B-R-Ent a cr�� les prix 2008 des "intraVerse Awards" avec une c�r�monie en duplex sur Second Life et la CCIP. Ils ont �t� un point d'inflexion dans le panorama international de l'usage des univers virtuels au sein des organisations. Toutes les formes de structures organisationnelles tirent un v�ritable b�n�fice en terme de management du d�veloppement de cette nouvelle �conomie 3D.

Pour 2009 nous innovons encore avec une mont�e en charge g�ographique et un �largissement international de notre jury avec la participation de Martine Parry, CEO de Apply Group qui g�re l'organisation de Virtual Worlds Europe en octobre 2008, mais aussi Visual Worlds en Juin 2009 � Londres. Les "2009 International IntraVerse Awards" (2009 IIVA) auront lieu gr�ce aux n�gociations men�es de main de maitre par Eric Seulliet, Pr�sident de la Fabrique du Futur, � Monaco le 6 f�vrier dans le cadre de l'�v�nement de renom international qu'est " Imagina ".

Cet �v�nement permettra � notre jury de s�lectionner les meilleures r�alisations d'intraVerse � partir de candidatures des 27 pays europ�ens et du Canada. Il nous permettra de pr�parer �galement un comit� scientifique pour les " 2010 IIVA ". Par avance merci de confirmer votre pr�sence d�s que possible. Nous aurons aussi besoin de communiquer aupr�s des journalistes et de recruter des candidatures dans les bases respectives de chacune de vos organisations pour faire remonter dans les meilleures conditions de succ�s des candidatures de qualit�s au moins �quivalentes � celles de 2008.

Pour valoriser au mieux le travail accompli en juin 2008, les laur�ats seront automatiquement qualifi�s pour les "2009 World IntraVerse Awards" ou " 2009 WIVA "qui seront organis�s de concert � Londres en juin 2009 dans le cadre de l'�v�nement de Martine Parry. Cette fois le p�rim�tres des recrutements de candidatures viendront des USA et de l'Asie Pacifique qui viendront se confronter � nos meilleurs standards de r�alisation...

Gilbert Reveillon

Pr�sident du Jury des prix IntraVerse Awards 2009

- ANDESE: Daniel Breton�s, Pr�sident de l'Association Nationale des Docteurs en Sciences Economiques et Sciences de Gestion

(French association of Phds in economic sciences and management sciences)

- ADETEM, Fran�ois Laurent, Pr�sident de l'Association Nationale du Marketing

(French association of marketing directors)

- BRENT, Xavier Aucompte et Vincent Berthelot membres fondateurs de Blog RSS et Entreprise, blog des managers 2.0

(Blog, RSS and Enterprise, blog of the managers 2.0)

- CEROS, Bernard Quinio, Chercheur membre du Centre d'Etudes et de Recherches en Organisations et en Strat�gies

(Center of Surveys and Researches in Organisations and Strategies)

- FDF, Eric Seulliet, Pr�sident de la Fabrique du Futur

- NNM, St�phane Desnault Associ� de NaNo-Marketing et co-fondateur de LOOV (L'Once d'Or Virtuel)

- VW, Martine Parry, Associate Director of Apply Group organising Virtual Worlds

Les troph�es des prix IntraVerse 2009 sont sponsoris�s par "Web Escape Agents"

En ce qui concerne 2008 voici un article qui reprend l'ensemble
http://b-r-ent.com/news/les-prix-intraverse-et-intrablog-2008-avec-philip-rosedale-fondateur-de-second-life-et-linden-lab

International IntraVerse Awards 2009 at Imagina 6 feb 09

B-R-Ent organise this year again the Intra Verse Awards with the "International Intra Verse Awards 2009". They wiIl take place in the fantastic venue of Imagina at Monaco on February the 6th 2009 and shall follow the session of la Fabrique du Futur. Here is the link http://www.imagina.mc/ Go into "Industry" navigation bar and you will get it ! Just go back to the 2008 Edition and its outstanding winners in all type of organisations (fro the SME to the world wide group), association, f�d�ration, administration, educational institution or research laboratory) http://b-r-ent.com/news/les-prix-intraverse-et-intrablog-2008-avec-philip-rosedale-fondateur-de-second-life-et-linden-lab

"The Intra Verse Awards (Espace Diaghilev) February 6th 2009 from 14:00 - 16:00 - Village La Fabrique du Futur

Following on from the success of the Intra Blog Awards (which reward the best company blogs), the Intra Verse Awards are set to make their mark as one of the most prestigious awards in the management sector. The competition aims to recognize and reward the very best in company or organisational projects set up from virtual worlds (metaverses). These can include realisations in the fields of human resources (recruitment, training...), collaboration, communications, innovations etc.

Created in 2008 by B-r-ent, the Intra Verse Awards were launched in style, with a ceremony held simultaneously at the Paris Chamber of Commerce and Industry and in Second Life. The Awards marked a focal point in the international landscape of the application of virtual universes by companies. Every level of organisational structure is now aware of the benefits to be gained, in terms of development management, by this new facet of the 3D industry.

After its successful launch, Intra Verse is now going global, building on the huge amount of interest expressed by the sector's specialists. The '2009 International Intra Verse Awards' (2009 IIVA) will be held in Monaco in the context of the internationally renowned Imagina.

The winners will be announced on the 6th of February 2009 following a round table organised by one of the members of the Jury of Intra Verse, La Fabrique du Futur, on the theme of collaboration and co-creation through virtual universes.

Moreover, the 2009 IIVA will be further enhanced by the '2009 World Intra Verse Awards' ('2009 WIVA ') which will be organised in London in June 2009 in the context of Visual Worlds, thereby spreading their recognition to Asia and America. "

For any application just sent your file to greveillon@laser.fr (title IIVA 2009 and organization category such as Enterprise (SME or World Wide Group), Association, Federation, Administration, Educational institution or research lab. Sponsor packages are available on the FIFO base.

Le Jury is made of the best experts with the new contribution of Martine Parry of Visual World held every year at London.

- ANDESE: Daniel Breton�s, Pr�sident de l'Association Nationale des Docteurs en Sciences Economiques et Sciences de Gestion (French association of Phds in economic sciences and management sciences)

- ADETEM, Fran�ois Laurent, Pr�sident de l'Association Nationale du Marketing (French association of marketing directors)

- B-R-ENT, Xavier Aucompte et Vincent Berthelot membres fondateurs de Blog RSS et Entreprise, blog des managers 2.0 (Blog, RSS and Enterprise, blog of the managers 2.0)

- CEROS, Bernard Quinio, Chercheur membre du Centre d'Etudes et de Recherches en Organisations et en Strat�gies (Center of Surveys and Researches in Organisations and Strategies)

- FDF, Eric Seulliet, Pr�sident de la Fabrique du Futur

- NNM, St�phane Desnault Associ� de Na No [ajouter]-Marketing et co-fondateur de LOOV (L'Once d'Or Virtuel)

- VW, Martine Parry, Associate Director of Apply Group organising Visual Worlds

Cheers,
Gil
President of the Jury IIVA et WIVA 2009

Fabrique du Futur within ICT 2008 in Lyon France and Open innovation

The news from our friend Eric Seulliet, Pr�sident of the Fabrique du Futur, as he proposed a networking session within ICT 2008 (25-27 novembre 2008, Lyon, France) with its project of Living Innovation being supported by the European Commission! Well done to Eric but also to Nicole Turb�-Suetens cf the video. The theme is the following "3D Living Innovation" : http://ec.europa.eu/information_society/events/cf/item-display.cfm?id=634

The knowledge society could not do it with Nano-Marketing being involved!
"

3D Living Innovation (User led innovation using 3D and virtual worlds)

This networking session deals about open innovation. Within this scope, it is focused on the use of 3D and virtual worlds for leveraging user led innovation that we call 3D Living Innovation. This is a set of 3D and 3D-related resources combined in such a way to offer any organisation, but mainly SMEs, the capability to interact directly with their market targets to test and evaluate new products and services before launching them. Such a system enables decision-makers to get real-time feedback from the market in order to deliver the best suited products and services to fulfil the demand and stimulate further innovation. Such approach involves to solicit lead users (= advanced users) in order to involve them in the innovation process. The direct result is a better time-to-market ratio which in turn should result in profitability and market leadership. This session can clearly be related to Objectives ICT-2007-1.3 (ICT in support of the networked enterprise) and 1.5 (Networked Media).

Cheers,
Gil

AQROS gives us a step further into Mobile Verse

The video enhancing AQROS great application to get access to Second Life with your mobile phone... Mobile Verse gets new hights !

Aqros features in a glance

Tags: aqros mobile second life

IntraVerse and IntraBlog Awards 2008 with Philip Rosedale

This was a unique award ceremony with an outstanding Chairman Philip Rosedale, Second Life, Linden Lab ! More than 45 contenders and just 8 intraVerse and 4 intraBlog categories but with the highest quality standards in the world... here in Paris at TEC Paris with the CCIP and EChangeur PME.

http://b-r-ent.com/news/les-prix-intraverse-et-intrablog-2008-avec-philip-rosedale-fondateur-de-second-life-et-linden-lab

or http://cyberclub.blogs.com/tic/2008/06/dans-le-cadre-1.html

Nano-marketing gets into the 3D avatar and mobile serious game !

Just in case you are looking for fashion stuff just go to

We have found as well a advertising platform allowing to place an advert into a serious game with tone of emarketing technics with banniers clicable over the mobile screen cf "the enrapture ad platform" on google and then you get into fugumobile "in Game mobile advertising platform" in China and India ...

www.ifashion.or.kr and you will get your avatar in 3D fully personnalised with your details (hight, length etc...) or on www.mbga.jp (but this one is from japan and you are better off to use babel fish in order to translate)...

http://www.fugumobile.com/ad_enrapture.htm

Woaw !

The Tech Virtual Museum a workshop missing Web and Second Life

The Tech Virtual Museum is an experience run by innovation... even Forbes talks about them !http://museumtwo.blogspot.com/search/label/Tech%20Virtual

"Since opening in December 07, 166 members have initiated 70 exhibit projects on The Tech Virtual website, and about half of those projects have been built as 3D models within the virtual world of Second Life. More excitingly, in the last month we have selected 6 virtual exhibits for codevelopment at The Tech as real exhibits, and we plan to put 8 "virtual to real" exhibits on the floor in June for an exhibition to coincide with the Zero1 festival. We got a lovely bit of press on the first four exhibit selections",

When Augmented Reality gets into Mobile Video Games

Some of us are getting crazy about Augmented Reality (AR) and even more fans when it gets into mobile phone ... and / or Video Games... just for fun or is it a real shift in paradigm ? Marketing is getting far beyond what we could have dreamed of just a couple of years...

http://www.gamesalfresco.com/2008/03/top-10-augmented-reality-demos-that.html

it's a top 10 ... so have a look but here is number
5. AR Grafitti by DAIM

Artist DAIM creates virtual 3D graffiti floating in space in his latest art project "Tagged in Motion" of NextWall .

What if everyone could overlay reality with their own virtual creation?

ANDROID and Parallel Kingdom for 3D universe on mobile phone

Imagine playing a great 3D game thanks to your mobile phone connecting you to one of the best MMORPG and the appliance with the operating system coming from Google... Parallel Kingdom wants to give us a flavour of it and here is the videos and links to follow !

"Parallel Kingdom brings new meaning to Role Playing Games by using GPS to place the virtual world on top of the real world"
http://www.parallelkingdom.com/faq.shtml

SceneCaster 3D integrates Google Adsense

Just great stuff for marketer to go 3D from your favorite Social Network (Scene Caster was for a while the # 1 downloaded application on Facebook) to Google Adsense et then google 3D warehouse ! http://www.virtualworldsnews.com/2008/03/interview-scene.html

Woaw - please just have a look on this "The metadata is created by SceneCaster for items the company itself introduces to the library of objects. It manages tags for other items, but with items available from Google's 3D Warehouse, SceneCaster draws metadata from outside sources".

Cheers,
Gil

Where are the champions for analysing Social Networks such as Facebook

Discovering the scope of scientific analysis of Social Networks such as Facebook brings a lot of joy and questions... I found this visual representation quite clear and easy to understand and believe that it could be of the benefits of each of you to have it hence this post.

I realise last november 2007 that Canada was highly involved in producing great surveys but USA is also a key knowledgeable country...
Actually, Facebook has a group dedicated to SN http://www.facebook.com/topic.php?uid=6858164899&topic=4528

Enjoy

Social Network Sites: Definition, History, and Scholarship

http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

danah m. boyd who is a PhD Student doing a great job.

France ahead of the pack for Nano-marketing !

Ladies and Gentlemen,

Here we are with the great story from "Le journal du Net" http://www.journaldunet.com/ebusiness/internet/chiffre/080326-mediametrie-annee-internet-2007/8.shtml
telling us that there are 5 millions bloggers in France from 13 millions internet users are reader of blogs... 51% of the total internet population: this is outstanding and enhancing that the nano-publishing revolution is ON... and along with NNP we have the NNM technics getting stronger, more efficient than ever but also a MUST in relationship management being internal or external clients !

Cheers,
Gil