Nano-Marketing

This news puts into fire the B-R-Ent community http://money.cnn.com/news/newsfeeds/articles/marketwire/0313677.htm if you can read French...  http://b-r-ent.com/news/union-ibm-et-second-life but in case you can't no worries here is the important piece of the project (thks to Stéphane he got the cool stuff)

"IBM and Linden Lab plan to collaborate on:

--  "Universal" Avatars : Exploring technology and standards for users of the 3D Internet  to seamlessly travel  between different virtual worlds .
    Users could maintain the same "avatar " name, appearance and other important attributes (digital assets, identity certificates, and more) for multiple
    worlds. The adoption of a universal "avatar " and associated services are a possible first step toward the creation of a truly interoperable 3D
    Internet .
--  Security-rich Transactions: Collaborating on the requirements for standards-based software designed to enable the security-rich exchange of
    assets in and across virtual worlds . This could allow users to perform purchases or sales with other people in virtual worlds  for digital assets
    including 3D models, music , and media , in an environment with robust security and reliability features.
--  Platform stability: Making interfaces easier to use in order to accelerate user adoption, deliver faster response times for real-world
    interactions and provide for high-volume business use.
--  Integration with existing Web and business processes: Allowing current business applications and data repositories - regardless of their source -
    to function in virtual worlds  is anticipated to help enable widespread adoption and rapid dissemination of business capabilities for the 3D
    Internet .
--  Open standards for interoperability  with the current Web: Open source development of interoperable formats and protocols. Open standards in this
    area are expected to allow virtual worlds  to connect together so that users can cross from one world to another, just like they can go from one web
    page to another on the Internet  today."