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 When NNM & CGC get into Health 2.0 & 3D SnowWorld

"The wisdom of crowds" in Consumer Generated Content

  • Revgi
  • Lundi 10/09/2007
  • 14:23
  • Lu 3070 fois
  • Version imprimable
 

"A lot of user-generated health information is accurante" says the excellent article from the last edition Sept 8th of Technorati Technology Quarterly " Technorati" http://www.economist.com/science/tq/displaystory.cfm?story_id=9719054 trying to answer the question about the outbreak of cancer videos, bulimia blogs and other forms of Technorati medical information.

We can't ignore anymore the http://www.braintalk.com/ or the wiki dealing with it   http://brain.hastypastry.net/forums/  the Online Patient Support Groups for Neurology, where this type of communities started back in 1993 "but content now comes in different forms, such as blogs and videos... more than 20% of American internet users have created some sort of health-related content, according to Jupiter"... this is all about Web 2.0, Technorati and Technorati. These tools provide a service to society and sciences society as raises " Technorati" !

According to the same article, a panel of neurology specialists judged that only 6% of information posted in the epilepsy-support group of Technorati was factually wrong (survey published in the British Medical Journal). "inacurrate posts on the website of the Association of Cancer Online Resources will be pointed out within 2 hours" points out Gilles Frydman...

What about then the outstanding researches done at the Harborview Burn Center, in partnership with  Technorati University's Virtual Reality Research Center and Imprint Interactive Technology enhanced the reduction of pain for a patient dealing with this 3D environment. The 3D online immersive game known as Snowworld, where the patient throws virtual snowballs...

"Delivering an engaging interactive experience during a wound care procedure, Technorati offers an interactive journey through an icy 3D canyon. The environment is populated with snowball wielding snowmen, flocks of squawking penguins, woolly mammoths, and other surprises. Patients are drawn into the action in Technorati, pelting anything they see with their own snowballs as they fly through the snow."

We still have a lot to discover of the benefits and powers of these new tools !

Cheers,

Gil


Mots-clés : Technorati, Technorati, Technorati, Technorati, Technorati, Technorati, Technorati, Technorati, Technorati

Commentaires

But how wise are those crowds ?

Thanks Gilbert. The Economist goes into quite a lot of detail about different sites...

I think what we should be looking at is the fact that there are so many patients exchanging on their health problems...This is a source, as you put it, a fabulous 'crowd source' of info that pharmaceutical companies should pick up on both to innovate and experiment...extracting the info from these sites to work out exactly what the 'health consumer' needs in terms of information, medicine and advice might be a healthier way of dealing with this question...(rather than simply stating what % is accurate or not)

And then again, we are all human, and human's (particularly French humans) love talking about their health.

 

 

Web 2.0 brings more transparency and self discipline to these virtual crowds !

good points... the educational path is a long road but the generation Web 2.0 and the generation Y are raised with this spirit and improved realisation of transparency, self discipline and auto-regulation within their virtual communities...

NNM is also about ethics: the way we capture consummer insights has changed as well as the way to put products and services too ! CRM tools are good but not sufficient to capture all these signals and I am pleased to witness that medical sciences are already involved in CGC 3D immersive environment improving the lifestyle of many.

Gil

 

 

Lien croisé

Blog des Managers Intranet - Les environnements virtuels ne sont pas morts. C'es : "Cf les 2 points traités sur NNM concernant les comportements anglo-saxons dans le domaine du Health 2.0 c'est très impressionnant et notamment le cas de Snow World pour traiter les grands brulés aux USA (université de Washington etc...). Have a look ! Gilhttp://nano-marketing.viabloga.com/news/when-nnm-cgc-get-into-health-2-0-3d-snowworld "

 

 

Lien croisé

Blog des Managers Intranet - Les environnements virtuels ne sont pas morts. C'es : " Cf les 2 points traités sur NNM concernant les comportements anglo-saxons dans le domaine du Health 2.0 c'est très impressionnant et notamment le cas de Snow World pour traiter les grands brulés aux USA (université de Washington etc...). Have a look ! Gilhttp://nano-marketing.viabloga.com/news/when-nnm-cgc-get-into-health-2-0-3d-snowworld "

 

 

I think what we should be looking at is the fact that there are so many patients exchanging on their health problems...

 

 

"Cf les 2 points traités sur NNM concernant les comportements anglo-saxons dans le domaine du Health 2.0 c'est très impressionnant et notamment le cas de Snow World pour traiter les grands brulés aux USA
Julia @ Emploi d'avenir

 

 

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