Imagining an Economy where there are no boundaries...CACO, Crowdsourcing and beyond...
Our friends at Expertsconsulting 
are publishing the English version of their book about "innovation " and Caroline MacDonald has put some insights into it: just for fun ! Here is the introduction provided exclusively to NNM : WoaW ! 'A fine disregard for the rules' - Is what you can read on a plaque at Rugby college in England, where William Web Ellis invented the game that is being watched at the moment by probably a quarter, if not half of the planet...
His disregard of the rules brought us a game that has gone from strength to strength...evolving as its playing nations evolve...and in tune with the physical form of its players...a far cry from the young, possibly straggly football players of 1823.
This game was one of the greatest imaginative innovations of it's time...imagine a player picking up the ball and running forward to the astonishment of his classmates...
He surely believed in what he was doing...or perhaps it was simply a spur of the moment action...with little but his own disregard of the norm as a basis...?
In their latest book, Brice Auchenthaler and Pierre D'huy go a little further down the imaginative innovation route...The Imagination Economy explores how companies today can no longer avoid consumer input to survive...The theory of CACO - Creation Assisted by Consumers - is now a necessary part of the economy notably because of the power Web 2.0 exerts on idea generation. For more insights just clic "Suite de l'article..."
Where Web Ellis was a loner..innovating on his own...most companies today should recognise the value group or collective imagination can have on their innovation initiatives:
" Imagination is based upon a hazardous weave of connections and creative jumps
And so we come to one of the primary conditions for innovation : connections.
Baudelaire was the poet of connections, then Proust took over as the happy defender of a new look at the same landscape, a pretty metaphor for innovation .
Expertsconsulting suggests referencing these connections into three dimensions:
<!--[if !supportLists]-->- Width or horizontal connections : between the five senses [a colour relates to a sound, for example] ;
<!--[if !supportLists]-->- Height, connections then become vertical : between the three phases of psychological elaboration that are feeling– image - words [a word is based on a picture born of a feeling] ;<!--[endif]-->
<!--[if !supportLists]--> - Depth, where connections are transverse: between the past and present [here we refer to memory].<!--[endif]-->
A connection can be one dimensional, two dimensional or three dimensional.
Creativity is based on a whole made up of varying connections that take the individual or the group, unbeknownst to them, from the known to the unknown, using ideas bouncing off each other, going from one image to another and using a combination of unedited versions of all the images each person has at his disposal.
<!--[endif]-->Don’t forget to delve into your company’s past [history, identity, communication] to nourish your creative processes."
...
The English version of the book will be released & published by december 2007 available online via www.experts-consulting.com
Disregarding the rules has to be a part of the innnovation process...a form of brainstorming that goes one step further as it invites outside initatives in to the company. And the wealth of imagination from players who are not 'closeted' by company policy, atmosphere or tensions, should be exploited to the full by companies today who want to go one step beyond to conquer an evermore demanding (and creative) cu stomer.
The kiwis are surely going to use their collective imagination to try and win the tournament...let's hope the French know how to muster their's to do the same....
Caroline MacDonald
caromacdo@hotmail.com
Mots-clés : Innovation
, Auckenthaler , Caroline , Fun , Rugby 
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Blog des Managers Intranet - Amateur de Rugby et d'innovation - le coup d'envoi : " et Pierre d'Huy... les fondamentaux on y croit même dans le web 2.0 ! http://nano-marketing.viabloga.com/news/imagining-an-economy-where-there-are-no-boundaries-caco-crowdsourcing-and-beyondLes commentaires "