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 Virtual Worlds - What's in it for me?

Why are people pouring money in Virtual Worlds?


I remember attending one of the very first Jupiter conventions about the Internet in 1994 (ok, no jokes about my age in the comments please or I’ll start talking about Compuserve and the Minitel in my next article!).  One of the speakers there was a woman I had never heard of at the time called Esther Dyson.

Her keynote was titled “What’s in it for me?”. She was reflecting on the exploding Internet, in front of a crowd of early adopters and converts who had shelled out the $1000 for the conference, yet nobody knew clearly what to do with it, let alone how to make money from it.

Sounds familiar? Virtual worlds are the latest fad but… What’s in it for me?

What do I take from them as a user? As an investor? As a corporation? What is going to make them ubiquitous in the coming years as the next version of the Internet? What scenarios are in the work to justify the billions of dollars pouring in this industry next year?

Content development investments in Technorati™ alone for next year, are in the range of one hundred million dollars – and that’s for content that’s cheap to build, on an existing platform. Total current investments to build alternate platforms are probably ten times this. Technorati and Technorati are spending hundreds of millions of dollars virtualizing the real world…

So, what gives? Why is this happening? I’ll be posting about the opportunities and business models I’m aware of that are currently being pushed in the coming days. We’ll talk about convergence, virtual widgets, user implication in their avatars and in the virtual realms they walk in…

But in the meantime, what’s in it FOR Technorati? If Technorati spend time or are investing in Virtual Worlds, if your kids are already playing in Technorati Hotel or Virtual Laguna Beach or chatting with friends on the Technorati Website… what’s in it for Technorati and them?

Mots-clés : Technorati, Technorati, Technorati, Technorati, Technorati, Technorati, Technorati


industrialization and handcraft playgrounds !

Woaw these are interesting figures and axis of researches: we are lucky to have you on board with your unique insights and shall try to help you go beyond with new virtual adventures... cheers, Gil



Lien croisé

Blog des Managers Intranet - Stratégies - Intégrez les technologies Web 2.0 et 3 : "Vous trouverez des analyses et un dernier article de Stéphane sur NNM http://nano-marketing.viabloga.com/news/virtual-worlds-what-s-in-it-for-me qui met en perspective comme personne d'autre ne peut le faire les enjeux des univers virtuels dans l'entreprise... Watch this space !Gil "



I like it but I would like to have tour answer because I don't see as a customer what it brings new for me; It waste time like a big game on line, someone like it but we have the right to ignore it no ;-)



Quality Service switched on ! NNM needs farm of avatars !!

The key factor of success is Quality Service...

At the time of CRM (1 to 1) both sides of the story (Client & Company) realised the critical need of Call Centers with tele-agents dealing with the challenge to satisfy both staketholders needs (satisfaction of quality services vs cost of delivery)... Call centers in Web 1 is still a bottleneck...

Today with NNM (1 to 1/N) the thrill of new experiences into 3D immersive virtual worlds does not withdraw the need of quality service hence the forthcoming emergence of avatars farm !

The new bottleneck of V-Commerce is the capability of delivering a satisfactory experience in this extended reality and experience of the internet user through his/her avatar... and avatars farm delt with empowered and a new generation of virtual-tele-agents... Stephane knows some places in the world where it would make sense to create this new age of commerce !



see: http://nano-marketing.viabloga.com/news/whitelabel-verse-blogs-farm-avatars-farms-take-your-telescope-now and you will notice that we (NNM) have created this tag (Avatars Farm) into Technorati !



It's about community

What many people are missing about virtual worlds and the promise of 3D shopping is the community nature of it.There is a transformation happening across the globe, fueled by the open source software revolution, user created content like wikis & blogs, content ratings like Digg & tags, and the growing prevalance of knowledge bases on every topic under the sun.

And what is important about the allure of 3D shopping, is not the variation on the theme of existing shopping infrastructure--whether that be Web enabled or shopping mall--it is the ability to interact with the community as part of the shopping experience that will be transformative in the coming years.

Shoppers will interact with othe shoppers, gravitating to sites where they can visualize other folks online. Ratings will become real time. And all this will happen over cell phones or mobile internet devices, where localization technology will make it possible to tell whether your neighbor wears boxers or briefs without even looking down his pants. :-)



Re: It's about community

agreed 100% with you and as soon as you can provide us with insights, realisations and pictures/print screen just let us know !  Gil



Who said that Virtual Reality was a empty space !

 here is the list from http://www.afrv.fr/ may be some of you can witness and provide us with insights ! 

SIGGRAPH Asia 2008:
10-13 December 2008, Singapore

CSCW 2008:
Computer Supported Cooperative Work
November 8-12, Monterey, California, USA

The 35th International Conference on Computer Graphics and Interactive Techniques
August 11-15, 2008, Los Angeles Convention Center

Eurographics 2008:
Crete, Greece, April 14-18, 2008

ICVR 2008:
10th International Conference on Virtual Reality - Laval Virtual
April 9-13, 2008, Laval, France.

CHI 2008:
Conference on Human Factors in Computing Systems
Florence, Italy, 5-10 April 2008

IEEE VR 2008:
Reno, Nevada, U.S.A, March 8-12, 2008.

DIS 2008:
ACM Conference on Designing Interactive Systems
Monday 25-27 February, 2008, Cape Town, South Africa


ICAT 2007:
17th International Conference on Artificial Reality and Telexistence
Esbjerg, Denmark on November 28-30, 2007

ACCV 2007:
8th Asian Conference on Computer Vision
Tokyo, Japan, Nov. 18-22, 2007

ISMAR 2007:
6th IEEE and ACM International Symposium on Mixed and Augmented Reality
Nov. 14-17, 2007, Nara, Japan

European Conference on Ambient Intelligence
November 7-10, 2007, Darmstadt, Germany.

VRST 2007:
ACM Symposium on Virtual Reality Software and Technology
5-7 November, 2007, Newport Beach, California

Group 2007:
November 4-7, 2007, Sanibel Island, Florida, USA

Pacific Graphics 2007:
Maui, Hawaii, October 29-30 and November 1-2, 2007

The 2nd IEEE TABLETOP Workshop
October 10-12, 2007 in Newport, Rhode Island.

UIST 2007:
ACM Symposium on User Interface Software and Technology
October 7 - 10, 2007, Newport, Rhode Island.

IWVR 2007:
the 6th International Workshop on Virtual Rehabilitation.
September 27-29, 2007, Venice, Italy

ECSCW 2007:
The Tenth European Conference on Computer Supported Cooperative Work
24-28 September 2007, Limerick, Ireland.

ACM Multimedia 2007:
September 23-29, 2007, Augsburg, Germany

International Conference on Human-Computer Interaction
September 10-14, 2007, Rio de Janeiro, Brasil

Eurographics 2007:
The annual conference of the European Association for Computer Graphics
September 3-7, 2007, Prague, Czech Republic

August 5-9, 2007, San Diego, California, USA

SCA 2007:
ACM SIGGRAPH / Eurographics Symposium on Computer Animation
August 3-4, 2007, San Diego

HCI International:
12th International Conference on Human-Computer Interaction
July 22-27, 2007, Beijing, P.R. China

IPT-EGVE 2007:
Symposium on Virtual Environments
10th Immersive Projection Technology Workshop
July 15-18 2007, Weimar, Germany

Third International Conference on Collaboration Technologies
July 12-13, 2007, Seoul, Korea

International Advanced Workshop on Virtual Reality
June 28-30, 2007, The Chinese University of Hong Kong

Eurographics Symposium on Rendering 2007
Grenoble, June 25-27, 2007

7th International Symposium on SMART GRAPHICS
June 25-27 2007, Kyoto, Japan

ACE 2007:
Conference on Advances in Computer Entertainment Technology
June 13-15, 2007, Salzburg, Austria.

CGI 2007:
Computer Graphics International 2007
May 30 to June 2, 2007, Petropolis, in Rio de Janeiro state, BRAZIL.

GI 2007:
Graphics Interface 2007
May 28-30, Montreal, Canada

Pervasive 2007:
The Fifth International Conference on Pervasive Computing
May 13-15, 2007, Toronto, Ontario, Canada

Laval Virtual 2007:
April 18-22, 2007, Laval, France

CHI 2007:
San Jose, CA, USA, 28 April - 3 May, 2007.

I3D 2007:
ACM SIGGRAPH Symposium on Interactive 3D Graphics and Games
Seattle, April 2007.

World Haptics 2007:
Second Joint Eurohaptics Conference and Symposium on Haptic Interfaces for Virtual Environment and Teleoperator Systems
March 22-24, 2007, Tsukuba, Japan.

VR 2007:
IEEE Virtual Reality 2007 Conference
March 10-14, Charlotte, North Carolina, USA.

3DUI 2007:
IEEE Symposium on 3D User Interfaces 2007
March 10-11, Charlotte, North Carolina, USA.

2nd International Conference on Computer Graphics Theory and Applications
March 8-11, 2007, Barcelona, Spain

TEI 07:
Tangible and Embedded Interaction 2007
15-17 February 2007, Baton Rouge, Louisiana

MMVR 15:
The 15th Annual Medicine Meets Virtual Reality Conference
February 6-9, 2007, Long Beach, California

18th annual Stereoscopic Displays and Applications conference
January 29-31, 2007, San Jose California.



Re: Who said that Virtual Reality was an empty space !

Thanks for that mountain of info Gil. On a far less grandiose note I picked up this from 's blog...its on Saturday, in Paris - I can't go but if anyone does I'd be interested in a quick update...Sounds like real virtuality...

"Faisant suite au 1er SLCamp qui avait eu lieu, dans le bar O’Sullivans le 21 juillet 2007 de 13h à 18h, la 2ème édition du Second Life Camp se déroulera le samedi 29 septembre 2007 à La Mère Lachaise, 78 Boulevard de Ménilmontant, 75020 Paris de 14h à 19h et sur Second Life dans l’auditorium Crao Beach."





Re: Koinup

The same stuff for the "Serious Games" would be nice too... Gil


extrait "Sur le parcours de la Nuit Blanche, le 6 octobre, la Fondation d'entreprise Ricard accueille "I-dance" de Pierre Giner.

Sur les immenses écrans couvrant les façades intérieure et extérieure de la Galerie Royale, « I dance » déploie un singulier défilé de mode où des personnages 3D dansent aux rythmes d’une musique mixée live. Les personnages virtuels sont habillés par des créateurs de mode (Christian Lacroix, Anne Valérie Hash, Issey Miyake, Christian Wijnants…). Ces personnages, modélisés en 3D et animés par capture de mouvement, animeront le dance floor de la Galerie Royale, dans les scintillements d’une boule disco géante et aux sonx d’histoires de danse/dance proposés par les DJs de Poptronics."



Lien croisé

FredCavazza.net » 2007 » septembre : "it le déplacement (dont certains depuis la Belgique) pour assister à ce séminaire. Un grand merci à tout les intervenants qui ont eu la gentillesse de participer : François, Stéphane, Dan, Dominique, Stéphane, Benoît, Jean-Baptiste, Laurent, Pierre et Philippe, Thierry, Fabrice et R"



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