Nano-Marketing

We can see more and more brands adopting the Web 2.0 enhancement. It's a new paradigme of customer relationship, client more empowered in the way to drive their relationship with the brand they wish to support or to blame...

You saw car manufacturers, bankers, food and health care providers, any industrial sector is impacted. And what is at stake: a high disruptive branding enhancement. The power of the brand that corporations have been investing into for decades are challenged... New visions and positionning are required now otherwise the relationship is at risks as the competition has move out of the traditionnal marketing arena...

Last week was in France the launch of a new corporate blog as the Kangoo brand is fidding a new springboard of deployment through www.kangoomania.com and you can feel the NNW, the vibrations of hundred customers so proud to enhance their car of choice. Their new lifestyle through video and pictures offered to ten of thousand visitors a day !