It's all about Nano-Publishing even with Debbie Weil
Mrs Debbie Weil, consultant just released a book since issuing Word Biz [ajouter] Report and newsletters as well as her blog 
BlogWriteForCEOs.com http://blogwrite.blogs.com/ . She also has a dedicated blog for the book which is going to be published in China too ttp://www.thecorporatebloggingbook.com/. We also had the same principle applied here in France with several autors dealing with blog and RSS feeds.... "Faut s'y faire".
http://www.padawan.info/be/liens.html
All this revolution taking place with an outstanding wealth of digital content and people engagement is due to NNP ...
We have in France, as the French version is not a priority an online magazine called "Journal du Net" that took the opportunity to give us some insights of the book from Debbie Weil... http://www.journaldunet.com/diaporama/0701-corporate-blogging/index.shtml
In conclusion (the béta one)..there are great stuff in this book but it might be the cultural difference but there are things that we see differently... but let's go step by step: just by enhancing the empowerement of Nano-Publishing it's already a step!
Without NNP no NNM !
Gil
Mots-clés : NNP
, NNM , JDN 
We have the intranet manager of Groupama answering
He is telling us in French on B-R-ENT that we should not mix too fast the B2C expertise in e-marketing and what an intranet manager is dealing with in B2B"... there are converging world up to a limit as corporation are ecosystems with still different set of attributes... http://b-r-ent.com/news/c-est-presque-du-nano-publishing-avec-debbie-weil#comment_1 give it a try !