Nano-Marketing

A small pitch about BRENT with Dominique Filippone from "Journal du Net" of April 13th where RSS is considered as a new track for internal communication ' "LE RSS : une nouvelle voie pour la communication interne") and he has interviewed a few experts such as Jane Mc Connell enhancing that the broadcast of corporate information through RSS feeds could easily take off. The key factors now are about managing the list names and the fight against rejected newsletter...  http://www.journaldunet.com/solutions/0704/070413-flux-rss-newsletters.shtml

Blogs and RSS feeds continue to take the first page of the news but the maturity curve is just starting... and therefore we have a long way to go still about B-R-ENT and Nano-marketing ... RSS feeds being a strong argument about volontary suscription and the new paradigm of getting access to information on the Pull Mode.

Cheers,

Gil