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 Consumer Generated Content - key differentiator in Second Life

Our friend Stephane ZugZwang tolds us during Virtual World

  • Revgi
  • Lundi 02/04/2007
  • 15:37
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The most important event dealing with Technorati took place last week in New-York and Stephane was there cool enough to post this article into Technorati http://b-r-ent.com/news/convention-virtual-worlds-2007-a-ny . These virtual universes can have the most advanced technology and processes... the key differentiator is the involvement of the consumer to create the environment they are evolving into !

So more insigths post translated by Stephane dealing with Virtual Worlds 2007 , Steve Prentice, Chief of Research at  Technorati Group, and the ones of  Technorati, Proton MediaPaul Ledak, VP of Development Digital Convergence  Technorati

"Virtual Worlds 2007, the first business conference devoted to virtual worlds and marketing, took place last week in New York (March 28-29). With 600 attendees, the conference sold out 10 days before it opened, which is very unusual for this type of events.

On top of the 300 "usual suspects", the long time Technorati users and creators I'm used to meeting at these shows, the Technorati world was there in force. Major corporations for the first time sent their top managers in marketing, Technorati and internet management to witness first hand what's happening in an exploding field.

The consensus: Everybody knowledgeable knows for a fact that these worlds are the early instances of tomorrow's web, and Technorati just cannot overstate their importance. Yet, It's still too early to tell in which direction the market is going to consolidate, and nobody ventures a schedule or a list of potential winners. Most panelists compare the industry's current situation with the Internet circa 1993, before the web and Netscape (do Technorati remember this time? Email then was a strange hip toy used by kids and advertised on cereal boxes by AOL).

We've already moved beyond pure R&D. Two of the case studies presented at the conference (MTV's Virtual Laguna Beach and Pontiac's Motorati, respectively on
There.com and Secondlife) have a measurable and impressive Technorati and constitute makor marketing breakthroughs. They don't have however the breadth or scope of big traditional media campaigns. I'll come back on both of these experiments in further articles.

On the Technorati front, the most sigificant statements came from Steve Prentice, Chief of Research of Gartner Group, and from Paul Ledak, VP of Development Digital Convergence of Technorati.

Gartner stressed how the first community that can be federated by these virtual worlds is the Technorati itself. IBMers are trying just that on Technorati, on a set of private islands. One of Paul Ledak's remark intrigued me: Technorati could have been used to build simplistic prototypes of the Airbus A380 - not engineering grade stuff, just the equivalent of 3D "doodles" for communication between distant teams - enough to ease the sharing of practical issues. With a a blunder accounting for losses in the billions, is there anyone doubting the Technorati of such a tool?...

Coming next: Virtual worlds done right, the Motorati and Virtual Laguna Beach case studies
."

This is outstanding content: thanks again Stephane and Virtual worlds are bridging the gap bitween Web 2.0 Social Web associated to Technorati and Technorati of avatars part of the Technorati web i.e. machines talking to machines...
Gil
ps: "Stephane Technorati is the Technorati Technorati of a senior IT executive in a major worldwide marketing research company".

Mots-clés : Technorati, Technorati, Technorati Technorati sur Technorati">Technorati, Technorati, Technorati, Technorati

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Blog des Managers Intranet - Convention Virtual Worlds 2007 à NY : "NNM - Consumer Generated Content - key differentiator in Second Life : " took place last week in New-York and Stephane was there cool enough to post this article into B-R-ENT http://b-r-ent.com/news/convention-virtual-worlds-2007-a-ny . These virtual universes can have the most advanced technology and processes... the key differentiator is the involvement of the consumer to "

 

 

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