Nano-Marketing

Thanks to Bertrand here is a clear view from Gartner that we are loosing time with the debate web 2 vs web 3 see http://www.networkworld.com/news/2007/092107-gartner-web-20.html

But what's is important is the testimony of P&G where 40% of new products are based from outside R&D ... one can easily understand where value creation is !

 "Take Procter & Gamble. P&G’s research and development used to take place entirely within the Cincinnati company. Using collaborative Web sites such as Inno Centive , the company over the past few years has tapped the brain power of moonlighters, students, engineers and housewives to develop ideas for new products, Austin said. Today, 40% of P&G’s new products are based on external research and development, he said."

Should you know from someone at P&G that can elaborate or provide us with more insights this would be great. Cheers, Gil

Mots-clés : P&G , Gartner , Web 2.0 , Inno Centive Inno Centive sur Technorati">