Nano-Marketing

Here is certainly the starting point of this adventure with the article from The Economist about the nano-publishing revolution. Un must: you really have to read it at least once! http://www.economist.com/surveys/displaystory.cfm?story_id=6794156

I realise then that a new practise in marketing was emerging and was enriched significantly by these new tools that we have described over B-R-ENT for more than a year. http://b-r-ent.com/news/166.shtml

The 4 P of Kotler are not sufficient anymore, The Shannon theory over the communication process was not traducing anymore the set up which is offered / imposed to us when a company want to put in the market a product, a service or even in the execution of a process. It is true that the innovation process is also an innovation as it was enhanced by Ford along with the taylorism... in 1904 and more recenlty Honda with it's only community http://www.2talkabout.com/Honda/ or one year later http://www.2talkabout/ford/ .

In short it's a new paradigme of value creation as much for the enterprise than for the end user and the emergence now consolidated of the Consumer Generated Content. No industry can escape cf HSBC with http://www.yourpointofview.com/. And let's keep ourselves lucid, there is not substitution of an ancestral model of the marketing coming out of the management books of the 1960 up to 2000, all very well oriented industrial psychology, the human behavior has not been going through a genetic mutation. But the virtual universe takes a bigger place in our lifes as could foresee it Marcotte when he was talking about virtual communities as soon as 2001.

I talked a lot about it in http://b-r-ent.com trying as soon as possible to modelise the stuff... cf  B_RSS_ENT___powerpoint_1.ppt in the Molière speaking accent or in english B_R_ENT_UK.ppt

@+

Gil