Nano-Marketing

Here is an event organised by Marcus Evans enhancing how strategic is Nano-marketing as well as all the web 2.0 tools (blogs, RSS feeds etc.) to address internal audience as much as the external one. What is at stake internally: "the employee engagement "... and brand equity always one of the most important goal for corporations... 

If one of you is going there, please let us know !

Cheers,

Gil

 

 

 

The leaders in brand management recognize that brands define relationships with all their key audiences, notably investors and employees. They also acknowledge that relationships and values relate to behaviors. In today's highly competitive world companies must consider their employees their first market, in order to gain competitive advantage. With this comes the need to bring together professionals in the fields of marketing, branding, communications and HR to discuss the cross over of the disciplines in the area of internal branding and employee engagement .

 

 

 

 

* Khaled Ismail, Corporate Brand Director, TETRA PAK.
* Neil George, Global Brand Marketing Manager, RECKITT BENCKISER.
* Marc Sands, Marketing Director, THE GUARDIAN.
* Fredrik Wahrolen, PR and Communications Manager, IKEA.
* Miriam Aguago, Manager, PEOPLEMATTERS.
* Nick Starritt, Managing Director, SIROTA.
* Lorna Farrar, B rand Engagement Manager- Communication and Involvement, VODAFONE .
* Christian Birck, Head of Branding, HOLCIM.
* Marinette Radebo, Head of Marketing Communication , SAAB.
* Mark Wilkin, Head of Brand and Communications, HITACHI.
* Peter Bell, Global CEO , Brand Engagement, ENTERPRISE IG.
* Marcus Hanser, Senior Brand Identity Consultant EAME, CATERPILLAR.
* Paul Hartogsveld, Head of Corporate Communication s, ING INVESTMENT MANAGEMENT.
* Grant D. Bassett, Director of Talent Acquisition, YAHOO ! EUROPE.