Nano-Marketing

What we have found out with NNM is that many brands are treating YOU not any more with one solid and unique block but with many "n" !

Many of them have to be treated then:

- a couple of "n" depending on the channel of contact: internet within which the institutionnal site, the brand blog , the RSS feeds, the community blog , the tags in Technorati and other directories, the Instant Messenger, the chat, the forum etc.

- a couple more of "n" according to your COI and / or COP and a mix of the two as we saw in our earlier matrix

Obviously, what makes me react about Second Life is simply the fact that I found out this week that a survey company instead of surveying directly people through online questionnaire addressed directly to them, the questionnaire took place inside Second Life but with the avatars... !

OK it's in French but still you can try http://francoisabiven.blogspirit.com/files/Reperes_Second_Life_-_Vision_SL_par_ses_residents.pdf

Soon we shall be doing our grocery at the www.lecentredumonde.com through our avatar ; it should be the one to be empowered to send the grocery or apparel list, be paying the bill with acknoledgement of receipt in the SL inbow but with my real food delivered to my real home... hence the "n" of NNM is enriched now by the type of avatar I have chosen to represent my virtual lifestyle etc...

Would you dare buying through your avatar something you would not want your mates at SL to know about... but soon with all the brands rushing into this virtual universe it will become so easy to buy and be tested about the usage of the product or services of a brand.

When will we see IPSOS, Gartner and so on having their own SL shopwindows, and survey practises as did Reperes... rather soon !

Cheers,

Gil

ps: http://www.youtube.com/watch?v=ca4y5-C-PX0 tout savoir via You Tube