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Web 2.0 & nano-Watts !

The new Energy everyone & TIME is talking about !

  • Revgi
  • Mercredi 03/01/2007
  • 13:11
  • Lu 2787 fois
  • Version imprimable
 

Time Magazine call it: YOU* in its great article about Web 2.0 and the fact that another theory does not stand anymore: Thomas Carlyle and "The history of the world is but the biography of great men"*... Out... almost then but this theory does not explain anymore what is going on... "it's a story about community and collaboration on a scale never seen before"*

The Web, keeps saying Lev Grossman from TIME Magazine*, "it's a tool for bringing together the small contributions of millions of people and making them matter"*: here at NNM we call it nano-marketing and at B-R-ENT it's called the energy of change... this energy coming out the usage of nano-publishing is what I call the nano-Watt !

It brings what LG describes as "this explosion of productivity and innovation... as millions of minds that would otherwise have drowned into obscurity get backhauled into the Global Intellectual Economy"... "Web 2.0 is a massive social experiment"* which it is clear nano-marketing technics generate new energies: let's call it nano-Watts !

Gil

* abstract from http://www.time.com/time/magazine/article/0,9171,1569514,00.html

Commentaires

Lien croisé

Blog des Managers Intranet - Web 2.0 et communauté virtuelle : "the Fortune 1000, and mainstream media. This conference will offer an illuminating look at how community and social networks radically change the performance of companies in all the areas... to make smarter, faster, and better business decisions" Et quand on parle "d'éclairage" on pense tout de suite au nano-Watts ;-) cf: http://nano-marketing.viabloga.com/news/web-2-0-nano-watts  pour retomber sur nos pieds avec les fameux réseaux sociaux en B2B... où la pers"

 

 

6 function streams for 1 NNW

This nano-watts concept within NNM gets some insights from Nancy White paper

 http://kt.flexiblelearning.net.au/edition-11-editorial/blogs-and-community-–-launching-a-new-paradigm-for-online-community/ 

"Blogs and Community: launching a new paradigm for online community" when she says "They took a bare patch of land and made it magical" and she enhances Mendizabal comments over the 6 functions that are played by a network " where blog communities are

- filters

- amplifyers

- convenors

- facilitators (or moderator)

- investors and

- community builders"

At this stage we could think that all of these 6 active engagements generate this NNW. When someone tags his article he helps others filter for specific content. He fills in the distributed databases such as Technorati and helps someone else to navigate over a blog on a new dimensional axis (ie not through vertical or horizontal hyperlinks) but with the most popular tag of a blog or a community of blogs... With RSS feed he can aggregate and mashup on a automated way millions more of sources of information and just go to what interest him and each time with the relevant freshness of news production...

With NNM technics applied, the analysis of the value added creation process is declined more precisely that with traditional marketing technics could track it. This is mainly due to the fact that NNM enables a digital content with one or all of these 6 type of actions, reactions & comments. The CGC process has bounderies but open ones, with shorter cycles than the 2 or 3 year traditional ones. The enterprises have now to inject innovation in their products and services through nano-cycles improving the delivery and consumption experience on a permanent base.

This in turn requires more energy than in the traditional industrial processes but brands such as Honda and Ford and others are complying with it: see http://www.2talkabout.com/Honda/ ou http://www.2talkabout.com/ford/ etc...

Gil

 

 

Lien croisé

Blog des Managers Intranet - L’intranet à valeur ajouté : un intranet libéré : "radio... la capacité à déceller ces signaux d'origines et de natures variées et diverses dégagerait même des nano-watts... des énergies d'équilibre entre l'entropie et l'autre... http://nano-marketing.viabloga.com/news/forrester-sees-roi-in-the-blog-adventurehttp://nano-marketing.viabloga.com/news/web-2-0-nano-watts "

 

 

Lien croisé

Blog des Managers Intranet - Mort annoncée d'un blog pas encore né ... : " Sans complésance dogmatique, il est parfois utile d'observer un peu plus en profondeur ce que pense les autres qui réfléchissent aussi à ce sujet... du coup je me permets de revenir sur ce que nous propose Nancy White dans son excellent white paper, repris dans http://nano-marketing.viabloga.com/news/web-2-0-nano-watts#comment_2  "Blogs and Community: launching a new paradigm for online community" when she says "They took a bare patch of land and made it magical" ... je veux vous assurer qu'il m'arrive souvent d'avoir ce sentiment quand j'analyse ce que j'ai vécu sur B-R-ENT en 1 an... Elle revient aussi sur Mendizabal avec ses "6 functions that are played by"

 

 

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