Nano-Marketing

Sponsoring via SL for the French Chess Federation FFE & BNP Paribas  at the French Senat  for this exceptional day where all the major French players are competing, with a broadcast realtime over Second Life with Stephane Zugzwang  and B-R-Ent covering the event too...

... In fact it's under the strategic partnership between the bank and the French Federation that took place this event. You can see hereunder from the left side Mr & Mrs Choktsang (Anne works for BNP Paribas ), Mr Jean-Claude Moingt, Président of the Fédération Française des Echecs, and Mr Laurent Verat MD of the FFE . Sponsoring assisted by virtual universe such as Second Life , here is a new orientation of enterprise 2.0 with a channel delivering new synergies !

With these 2 pictures we are inside the salon of the French Senat , on the right one we are inside the virtual room  built by Stephane Zugzwang with realtime display of the games . The interest for SL is linked to the fact that one can take part of the game, interact with other avatars distributed world-wide, chat or even do some IM, replay the game etc. By the way, the statue on the right is not an avatar but a real "objet d'art" from the Senat .

For more information about this sponsorship undertaken by this bank  you just need to go on the dedicated site www.jeu-echecs.bnpparibas.com

Cheers,

Gil