BW - how the Children of the web are talking globalisation to us
Here is the second to none article of Business Week 
" Children of The Web" "how the second-generation internet is spawning a global youth culture and what business can do to cash in" http://www.businessweek.com/magazine/content/07_27/b4041401.htm?campaign_id=nws_insdr_jun23&link_position=link1 This is great stuff to understand that "we're now at the busy crossroads where globalization meets Web 2.0" and "A whole new generation grows up used to new technologies" but this is a "vast market of globally dispersed young people will force companies to become new kinds of multinationals - plugged into the digital grid and quick to respond to shifts in demand that begin as tremors halfway around the world"... this is clearly the signals that can capture the NNM !
Anyhow Paris is on the Blog Belt Mapping !
Cheers,
Gil
Mots-clés : Web 2.0
, BW , Blog , Youth , Paris , Globalization , NNM 
Top brands have used Second Life as a playground plus !
http://www.levidepoches.fr/expression/2007/06/second_life_nou.html
"Second Life, nouveau terrain de jeu des marques de luxe Jean-Paul Gaultier, Lancôme, Dior, L'Oréal Paris et Lacoste : cinq marques de luxe qui sont aussi les pionniers français de cet univers virtuel en 3D. Entre opportunisme et stratégie."
Many opportunities to create and deliver new experiences !
Gil