Nano-Marketing

After great time in IntraCom Montreal we are now back in France where Nano-marketing is more than ever the hot topic of Web 2.0 understanding and deployment amongst corporations.

The first one is the SECA (the place to talk about CRM) and I covered it with some cool moblogs... have a look http://b-r-ent.com/news/feeback-20-seca-et-b-r-ent-en-interactif and here you will have the blog of the event and soon you will have the content of the panel as well as the audio of the discussions... the session was really interesting as we had tuff questions from a great expert of web 2.0 in France with Philippe Nieuwbourg. http://seca.relationclient.net/Le-Web-2-0-Veritable-revolution-ou-simple-evolution-dans-la-relation-client-LE-CERCLE-DU-CRM_a124.html

Then the second of the day was the Andese (the National Association of Ph Ds in economic sciences and management sciences) dealing with the impact of Web 2.0 with regard to the French economy competitiveness... I was accompagnied by our journalist Sophie Marek from "CCE International" the magazine that trusted me 2 years ago and again this year in publishing 2 great articles about Corporate Blogs and Nano-Marketing . Here are some moblogs too and I was impressed again by Tariq Krim, fonder of Netvibes and his vision of the "Web pages being dead" according to captain of the industry dealing with 10 millions users worldwide and capturing above 9% of the total RSS Feed trafic worldwide again !

http://b-r-ent.com/news/tariq-krim-attention-et-vie-numeric and http://b-r-ent.com/news/b-r-ent-andese-web-2-et-sorbonne This conference was held in the Sorbonne !

In the two cases the nano-marketing pyramids are doing a great job to give a clear analysis of what is at stake for organisations.

The third one was about Second Life and how much important it is to proactive brands and corporations with outstanding plans to create a representation in these virtual universe... I shall tell you more about it soon...

Gil