The news from our friend Eric Seulliet, Président of the Fabrique du Futur , as he proposed a networking session within ICT 2008 (25-27 novembre 2008, Lyon, France) with its project of Living Innovation  being supported by the European Commission! Well done to Eric but also to Nicole Turbé-Suetens cf the video . The theme is the following "3D Living Innovation " : http://ec.europa.eu/information_society/events/cf/item-display.cfm?id=634

The knowledge society could not do it with Nano-Marketing being involved!
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3D Living Innovation (User led innovation using 3D and virtual worlds )

This networking session deals about open innovation . Within this scope, it is focused on the use of 3D and virtual worlds for leveraging user led innovation that we call 3D Living Innovation . This is a set of 3D and 3D-related resources combined in such a way to offer any organisation, but mainly SMEs, the capability to interact directly with their market targets to test and evaluate new products and services before launching them. Such a system enables decision-makers to get real-time feedback from the market in order to deliver the best suited products and services to fulfil the demand and stimulate further innovation . Such approach involves to solicit lead users (= advanced users) in order to involve them in the innovation process. The direct result is a better time-to-market ratio which in turn should result in profitability and market leadership. This session can clearly be related to Objectives ICT-2007-1.3 (ICT in support of the networked enterprise ) and 1.5 (Networked Media ).

Cheers,
Gil