Nano-Marketing

1 + 1 = 3
First there was innovation from inside, then came innovation outside, and here at last is the innovation mix you 've all been waiting for, Brice Auckenthaler 's insight into the Imagination Economy where CACO (Consumer & coworker assisted conception) reigns (and no you didn't read that CHAOS...)
The English version of his book, l'Imagination Collective (published this June), will be out in early 2008. In the meantime we'll be feeding you three extracts to illustrate how innovation , imagination and the Web make such an amazing playing field for today's economy.

Watch this space

Et en attendant, je vous conseille l'excellent article de Xavier Aucompte sur BRENT qui traite de l'importance d'innover...
b-r-ent.com/news/de-l-importance-d-innover-dans-nos-metiers-2


Mots-clés : Imagination Economy , innovation , Web 3.0