Nano-Marketing

This is it : virtual universes can connect one to another via a new plateform "Multiverse "... actually it's like coming back to explain the contribution of the "hyperlink" to a web site in 1995... this mutliverse plateforme brings the same capability build virtual worlds and to navigate from one customised virtual universe to another one... just like that ! We could easily forsee that brands and corporations for B2C and B2B purposes would suscribe to this kind of killing applications... to the point that we can easily understand why this highly innovative company managed to raised Series A funding... just start with The Economist article "Online gaming's Netscape moment?" of June 7th http://www.economist.com/search/displaystory.cfm?story_id=9249157&CFID=4554328&CFTOKEN=34218013  Sim Sun; mso-ansi-language: FR; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 

"You 'll be in one world, you 'll click on a portal, and you 'll be in the next one," [Ted Castronova] says. Just as the web makes it possible to create and follow links between a huge variety of websites, an open platform for virtual worlds could allow users to stroll seamlessly through Atlantis, across Mars and all the way to Shakespeare's Arden."

Anyhow, to show that this is the flavour of the month... maybe of the year... they just raised $4m

Here is what the press release about the funds says http://multiverse.net/press/pr20070531.jsp?cid=6&scid=9 "Multiverse CEO and Co-Founder, Bill Turpin, and the other Multiverse co-founders who are veterans from Netscape’s early days, helped create much of the core technology that fueled the growth of the World Wide Web.

“Similar to what we experienced with the Internet in 1995, our vision today is to spark explosive growth of 3D virtual worlds,” Turpin said. “As an industry, we’re just now beginning to understand this new medium’s enormous potential. Empowered by our technology, the next wave of online pioneers will create a wide variety of virtual worlds faster and for less money than ever before.

Presently, over 10,000 development teams from around the world have signed-up to use the Multiverse Platform, and over 150 teams have begun building projects ranging from fantasy and science fiction MMOGs to educational worlds designed to teach users everything from math and science to the works of William Shakespeare.”

There are days that I love this song of the late 80's "God save the Queen"... not just because I love playing Chess but because the rules of the Web are evolving such as a revolution... just like this song did to us at the time... NNM is about Consumer Generated Content and virtual worlds are booming thanks to this new energy !

Cheers,

Gil