Nano-Marketing

Le Web 3 took place in Paris this week and it was the opportunity to present B-R-ENT , already know to the intranet manager community in France and Canada , but also to better enhance the added value of the NNM concept...

Have a look and let me know if you feel the same that old marketing technics are

- absolutely necessary to have as a base of knowledge and professional code of conduct

- but not sufficient anymore to leverage all the wealth of the web 2.0. tools, virtual properties and daily usage of new expertises. 

There is no way that NNM technics are going to substitute the Micro-Marketing, concept launched several years ago by Cristina Ziliani, PhD, University of Parma, Italy or even the Marketing technics and all the outstanding knowledge published so far and integrated in all the entreprises of this world... but as bloggers, enterprises and virtual communities are evolving and maturing it's about time to identify this professional practise of NNM.

The previous marketing paradigm

The new complexity of marketing openning a new era of technics bridging the gap between generations, expertises and practises is encapsulated hereunder...

All of this integration process is leading to a new empowerement of organisations and corporations; many of them are now capable to strategically align themselves to these new horizons of creativity and wealth creation through digital content equity management .

The opportunity cost to do it before was not relevant, but now all the tools exists to measure the effectiveness and the efficiency of this differenciating tools and expertises. B-R-ENT is witnessing it for more than a year now. Let's provide this knowledge to more enterprises.

Maslow is also part of the new deal... 

Cheers,

Gil