Here we are already started in 2008 and it's still time to get some insights about what nano-marketing is all about: trigger new markets from new marketing technics... we have noticed this top 3 from IMedia Connection telling us through Amelia Torode (one of the leading digital Planner) that Extended Reality ie 3D is in the radar field.
http://www.imediaconnection.com/content/18284.asp
1. Monetisation of user generated content see http://metv.metro.co.uk/
2. Sideload culture
3. Augmented reality
"There is a particular quote that I love, taken from the Economist magazine: 'In the early days of the Internet , the idea that it represented an entirely different realm, distinct from the real world, was seized upon by both advocates and critics of the new technology… both groups were wrong, of course. The Internet has not turned out to be a thing apart ... and some of the most exciting uses of the Internet rely on coupling it with the real world."
The bridges are here to stay !
Cheers,
Gil
Mots-clés : IMedia , Digital Planning , 3D , augmented reality , Gartner , Megatrends, Metaverse
Gartner is doing it too in its Six Megatrends !
http://www.gartner.com/it/sym/2008/spr9/trends.jsp here is a sample of their next symposium...
"Advance
Redefining IT organizations and competencies
Connect
Consumerizing and securing communications & devices
Globalize
Provisioning and sourcing worldwide
including:
Industrialize
The agile enterprise platform edges into the cloud
including:
New business methods, trends and technologies
Socialize
Building value in knowledge & people networks
With all the buzz about mobility, social networking and online communities, it’s important to take a reality check: What value are we really deriving from these trends? More and more, that’s the question savvy organizations are asking themselves. From viral marketing to content analytics to collaboration and more, organizations are leveraging what seems unstoppable anyway: The proliferation of knowledge and people networks inside organizations, among organizations, and outside organizations altogether. What value will you derive?
A mere sampling of the trends and technologies we’ll focus on includes:
Cheers,
Gil